~/connor.meador
All projects

// case study

Business Therapy & Advisory

Marketing site for a business advisory firm — 50-state LLC formation, built with Claude Code

Year
2026
Role
Solo developer — full build including per-state landing pages, contact + lead-capture flows, and schema coverage.
Status
Live
View preview

www.businesstherapyadvisory.com

Business Therapy & Advisory homepage hero with "Transform Your Business Today" headline in white and gold serif

// about this project

What it does and how I built it

A marketing site for a business advisory firm specializing in LLC and corporation formation across all 50 U.S. states. 15 per-state LLC landing pages tuned for local SEO, Resend-powered contact forms, and full schema coverage with Breadcrumb, Service, FAQ, Article, and LocalBusiness JSON-LD on every page. Live, with Lighthouse mobile Performance 96 and SEO 100. Built end-to-end with Claude Code.

My role: Solo developer — full build including per-state landing pages, contact + lead-capture flows, and schema coverage.

// decisions

  • Per-state landing pages instead of one filterable hub

    Search intent for "form an LLC in [state]" is fundamentally per-state. A filterable single-page hub ranks worse than 15 dedicated URLs because Google attributes anchor authority per-URL, not per-section. Cost: 15× the content effort. Payoff: each page can target real state-specific keywords + filing fees + agency names.

  • Resend-powered lead capture with structured contact intake

    Founder is a 4-person firm; staffing a live-chat queue is unrealistic. Inbound leads route through Resend transcript emails so qualified prospects land directly in intake with full context. Cuts handoff friction without overselling availability.

  • Tests for content schemas, contact form, and security headers

    Vitest unit tests cover the per-state content schemas (every state has fee + filing agency + URL) and the contact form Zod validation. Schema.org rich-results validation runs after every release; CSP, HSTS, and Permissions-Policy headers each have a dedicated test.

  • Built end-to-end with Claude Code

    Brief → live site in days, not months. Claude Code drove the scaffold, the per-state content templates, the schema coverage, the Lighthouse fixes, and the deploy pipeline. The site is hand-shipped — no AI runs inside it at request time.

// highlights

  • 15 per-state LLC formation landing pages, each with state-specific filing data
  • Resend-powered contact + lead-capture forms with structured intake
  • JSON-LD on every route — Organization, Service, FAQPage, BreadcrumbList, LocalBusiness
  • 42 URLs submitted to Google Search Console; sitemap auto-pinged via IndexNow
  • Lighthouse mobile 96 Perf / 100 A11y / 100 SEO / 89 BP — LCP 2.6s
  • 27 audit fixes shipped (perf, a11y, schema) leading up to launch sign-off
  • Built end-to-end with Claude Code — brief to live in days

Stack

  • Next.js 16
  • React 19
  • Tailwind CSS 4
  • Resend
  • Vercel

AI Tools

  • Claude Code

Built with AI as a force multiplier — scaffolding, research, automation, and code review all flow through these tools in my daily loop.

// gallery

Screenshots

Toggle between desktop and mobile views.

Desktop · 1440 × 900

  • Dark navy hero with gold accents and trust bar showing all 50 states, 500+ clients, free consultations
  • How It Works page detailing the consultation, strategy, and formation process from first call to compliance

// let’s build

Want something like this?

I design, build, and ship production sites end-to-end. Full-time, contract, or freelance.