SWJ Construction
2026swj-construction-v2.vercel.app
Construction company site with services × service-area dynamic routing and a photo gallery. Build in progress.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Sanity CMS
01 / projects
Five flagship case studies below — the AI orchestration platform that powers the whole fleet, a members-only cigar lounge with auth and role-based access, a garage-door lead-gen site, a business advisory firm with 15 per-state LLC formation pages, and a digital agency. Then ten Rochester niche directories with tuned AI assistants and two builds in progress. Every one designed, built, deployed, and maintained by me.

2026 · Live
The AI infrastructure behind my 17 live sites — multi-model routing, RAG, chat assistants, and budget-enforced automation

2026 · Live
Marketing site for a business advisory firm — 50-state LLC formation, built with Claude Code

2026 · Live
Lead-gen site for a 4.9-star Monroe County garage door company — 17 service-area pages, IndexNow auto-ping

2026 · Live
Private members-only cigar lounge with a custom marketing site, member portal, and admin dashboard

2026 · Live
Agency marketing site with a differentiated per-service architecture and AI-search-ready content structure
02 / additional builds
Additional commissioned sites beyond the flagship case studies above — a fourth-generation HVAC contractor now live on its own domain, plus a construction company and an e-commerce build for a Rochester cigar brand in active development.
swj-construction-v2.vercel.app
Construction company site with services × service-area dynamic routing and a photo gallery. Build in progress.
4thgenmechanical.com
HVAC + geothermal contractor site — 40-page service × city matrix, interactive rebate calculator, and a gated GPT assistant inside Sanity Studio. Live in production.
blue-collar-tobacco.vercel.app
E-commerce build for a Rochester hand-rolled cigar brand — online shop, Sanity product catalog, and invite-only wholesale ordering. Build in progress.
03 / independent practice
I built and ran these under ROC Web Tech, my independent practice — it’s how I learned to scope, ship, and support production software with real users and real deadlines. That experience is what I’m bringing to a team.
rocwebtech.com
The web design + AI automation practice I founded and operate — proof-of-work for the multi-site delivery system, AI chat network, and Stripe-paid audit product.
04 / live — SEO compounding
Ten hyper-niche Rochester directories, each on its own domain and repo. Every site runs a tuned AI bot that answers the niche-specific questions visitors actually have, routes them to the right business, and captures leads — live on all ten as of June 2026, with verified business data and 95+ PageSpeed across the fleet.
rocautobody.com
Auto body + collision repair directory for Rochester, NY. Tuned AI bot answers shop questions and routes visitors to the right business.
rocpoolservice.com
Swimming pool service directory for Rochester, NY. Perfect Lighthouse 100/100/100/100, live-verified ratings, tuned AI bot.
rocdecks.com
Deck builders + outdoor living directory for Rochester, NY. Cedar-brown palette tuned for the trade, tuned AI bot live.
rocstoneworks.com
Stonework, masonry, and hardscaping directory for Rochester, NY. Tuned AI bot live.
rocmechanic.com
Auto repair shop directory for Rochester, NY — verified ratings, price comparisons, tuned AI bot.
rocpressurewash.com
Pressure washing directory for Rochester, NY — methodology guides, cost data, tuned AI bot.
rocsealcoat.com
Driveway sealcoating directory for Rochester, NY — seasonal pricing guides, tuned AI bot.
rocchimneysweep.com
Chimney sweep + repair directory for Rochester, NY — safety guides, verified listings, tuned AI bot.
rocwindowcleaning.com
Window cleaning directory for Rochester, NY — residential + commercial listings, tuned AI bot.
rocfloorpros.com
Flooring installation directory for Rochester, NY — hardwood, tile, vinyl pros with verified ratings, tuned AI bot.