SWJ Construction
2026Address published at launch
Construction company site with services × service-area dynamic routing and a photo gallery. Build in progress.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Sanity CMS
in developmentLink at launch
01 / projects
18 live sites — proof I can ship
18 live sites as of September 2026: a 10-site Rochester directory network with AI assistants, 5 client sites, and 3 studio and portfolio properties of my own, plus client builds in progress. Five flagship case studies below — the AI orchestration platform that powers the whole fleet, a members-only cigar lounge with auth and role-based access, a garage-door lead-gen site, a business advisory firm with New York and Rochester-area LLC formation pages, and a digital agency. Then the directories and the other client work. Every one designed, built, deployed, and maintained by me.
2026 · Live
Multi-Model AI Orchestration Platform
The AI infrastructure behind the sites I run — multi-model routing, RAG, chat assistants, and budget-enforced automation
- TypeScript
- Node.js
- LiteLLM
- Ollama
2026 · Live
Business Therapy & Advisory
Marketing site for a business advisory firm — 50-state LLC formation, built with Claude Code
- Next.js 16
- React 19
- Tailwind CSS 4
- Resend
2026 · Live
Monroe Overhead Door
Lead-gen site for a 4.9-star Monroe County garage door company — 19 service-area pages, IndexNow auto-ping
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
2026 · Live
My Place Cigar Lounge
Private members-only cigar lounge with a custom marketing site, member portal, and admin dashboard
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Supabase (auth + Postgres)
2026 · Live
Elevated Digital Works
Client build: an agency marketing site with a differentiated per-service architecture and AI-search-ready content structure
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
02 / additional builds
Commissioned builds
Additional commissioned sites beyond the flagship case studies above — an e-commerce site for a Rochester cigar brand, live on its own domain; a fourth-generation HVAC contractor build that is finished and staged for launch; and a construction company site in active development.
4th Gen Mechanical
2026Address published at launch
HVAC + geothermal site — service × city pages, rebate calculator, gated GPT assistant in Sanity Studio. Built and staged; launch pending.
- Next.js 16
- TypeScript
- Sanity
- OpenAI API
pre launchLink at launchBlue Collar Tobacco
2026bluecollartobacco.com
Current client. E-commerce for a hand-rolled cigar brand: online shop, Sanity catalog, invite-only wholesale, customer accounts. Live; finishing card payments.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Sanity CMS
liveVisit ↗
03 / independent practice
The independent practice behind it
I built and ran these under ROC Web Tech, my independent practice — it’s how I learned to scope, ship, and support production software with real users and real deadlines. That experience is what I’m bringing to a team.
ROC Web Tech
2026rocwebtech.com
The web design + AI automation practice I founded and operate — proof-of-work for the multi-site delivery system, AI chat network, and automated site-audit lead magnet.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Sanity CMS
- +1
liveVisit ↗
04 / live — SEO compounding
Ten niche smart-websites with tuned AI bots
Ten hyper-niche Rochester directories, each on its own domain and repo. Every site runs a tuned AI bot that answers the niche-specific questions visitors actually have, routes them to the right business, and captures leads — live on all ten, with sourced business data. On September 17, 2026, Google PageSpeed Insights scored every one of the ten homepages 96 or higher for mobile performance and 100 for accessibility, best practices, and SEO.
Roc Auto Body
2026rocautobody.com
Auto body + collision repair directory for Rochester, NY. Tuned AI bot answers shop questions and routes visitors to the right business.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
- +1
liveVisit ↗Roc Pool Service
2026rocpoolservice.com
Swimming pool service directory for Rochester, NY. Live-verified ratings and a tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- Google Places API
- +1
liveVisit ↗Roc Decks
2026rocdecks.com
Deck builders + outdoor living directory for Rochester, NY. Cedar-brown palette tuned for the trade, tuned AI bot live.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Stoneworks
2026rocstoneworks.com
Stonework, masonry, and hardscaping directory for Rochester, NY. Tuned AI bot live.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Mechanic
2026rocmechanic.com
Auto repair shop directory for Rochester, NY — verified ratings, price comparisons, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Pressure Wash
2026rocpressurewash.com
Pressure washing directory for Rochester, NY — methodology guides, cost data, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Sealcoat
2026rocsealcoat.com
Driveway sealcoating directory for Rochester, NY — seasonal pricing guides, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Chimney Sweep
2026rocchimneysweep.com
Chimney sweep + repair directory for Rochester, NY — safety guides, verified listings, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Window Cleaning
2026rocwindowcleaning.com
Window cleaning directory for Rochester, NY — residential + commercial listings, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗Roc Floor Pros
2026rocfloorpros.com
Flooring installation directory for Rochester, NY — hardwood, tile, vinyl pros with verified ratings, tuned AI bot.
- Next.js 16
- TypeScript
- Tailwind CSS 4
- OpenAI
liveVisit ↗