Monroe Overhead Door

// decisions

• 17 service-area pages instead of one "Service Areas" list

  "Garage door repair [town]" is one of the highest commercial-intent local-SEO queries in the trade. A bulleted list on one page ranks badly; 17 separate URLs each let me write 400 words of city-specific context (drive time from Greece HQ, common door issues for that area's housing stock). The cost was a week of content; the payoff is per-city Google Maps Pack eligibility.

• Click-to-call above the fold instead of a long lead form

  Homeowners with a broken garage door at 8 PM want the phone, not a 5-field form. The form exists below as a fallback for non-urgent estimates, but the hero is a single tappable phone number that fires the analytics conversion event. Trade-off: lower form-submission count, higher actual closed-job rate.

• IndexNow auto-ping on every Vercel deploy

  Bing's index also powers Microsoft Copilot and ChatGPT search. Standard Google crawl latency is 1–3 weeks; IndexNow notifies Bing within minutes. Adding it to the `release` script costs nothing once and pays compounding visibility for every future content update.

• Audit gates: Lighthouse + axe + schema-validation pre-merge

  Every commit runs a Vitest unit suite over the content schemas (city data, service data, FAQ entries) plus a Playwright smoke pass on the live preview URL. Lighthouse mobile ≥ 95 and axe-core a11y zero-violation are blocking; schema.org rich-results validation runs after every deploy. The CSP, HSTS, and Permissions-Policy headers each have a dedicated test that fails the build if the value regresses.

// highlights

• ✓17 service-area pages targeting Monroe County towns (Webster, Penfield, Pittsford, Brighton + 13 more)
• ✓Above-the-fold click-to-call + lead form, mobile-first build
• ✓Amarr and LiftMaster authorized-dealer trust badges in the hero
• ✓Lighthouse mobile 97 Perf / 100 A11y / 100 SEO / 100 BP — LCP 2.5s
• ✓24 BreadcrumbList items + 15 FAQ entities verified in Google Search Console
• ✓IndexNow auto-ping on every Vercel deploy — pages re-indexed within hours, not days
• ✓JSON-LD LocalBusiness, FAQPage, and BreadcrumbList on every route