// case study
Elevated Digital Works
Agency marketing site with a differentiated per-service architecture and AI-search-ready content structure
- Year
- 2026
- Role
- Solo developer — full build from brand to deploy.
- Status
- Live
elevateddigitalworks.com
// about this project
What it does and how I built it
A marketing site for a digital agency, rebuilt to present its services clearly and rank for them. Each service lives on its own well-differentiated page rather than a thin shared list, which reads better for prospects and gives Google distinct, indexable content. The build pairs a confident brand presentation with expanded JSON-LD and a content structure aimed at both classic search and AI-search citation — live on the elevateddigitalworks.com custom domain at 99 PageSpeed / 100 Lighthouse SEO.
My role: Solo developer — full build from brand to deploy.
// decisions
A dedicated page per service instead of one thin shared list
A single "Services" page with a bulleted list ranks badly and reads generically. Giving each service its own URL lets me write genuinely distinct, keyword-targeted copy per offering — better for prospects skimming for fit, and better for Google, which attributes ranking authority per-URL. Cost: more content up front. Payoff: every service is independently indexable and citable.
Content structured for AI-search citation, not just blue links
AI Overviews, ChatGPT search, and Perplexity increasingly sit between a business and its customers. The pages lead with clear, self-contained answer blocks and expanded JSON-LD so an LLM can lift an accurate, attributed passage. It costs nothing extra at build time and future-proofs visibility as search shifts.
Measured page-to-page distinctness to avoid thin-content penalties
Spinning up many similar service pages risks looking templated to Google. I verified genuine per-page distinctness (token-set comparison across the service pages) so the architecture reads as a real content library, not doorway pages — the difference between compounding SEO and an index-bloat penalty.
// highlights
- Differentiated per-service pages instead of one thin shared list
- Expanded JSON-LD and answer-first content structure for search and AI-search citation
- Confident agency brand presentation across desktop and mobile
- Live on the elevateddigitalworks.com custom domain
- 99 PageSpeed / 100 Lighthouse SEO — content architecture measured for genuine distinctness
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
AI Tools
- Claude Code
Built with AI as a force multiplier — scaffolding, research, automation, and code review all flow through these tools in my daily loop.
// gallery
Screenshots
Toggle between desktop and mobile views.
Desktop · 1440 × 900
// let’s build
Want something like this?
I design, build, and ship production sites end-to-end. Full-time, contract, or freelance.